Duration

The apprenticeship will typically take 18-24 months to complete

Description

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.  The Digital Marketer apprentice will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign and will work to marketing briefs and instructions.  They will normally report to a Digital Marketing Manager, a Marketing Manager or an IT Manager

Each apprentice will be allocated a Coach to support ongoing learning and preparation for EPA.  In addition Progress Reviews will take place regularly to ensure the apprentice is on track.

End Point Assessment

 The four EPA assessment methods are:

• Summative Portfolio
• Synoptic Project
• Employer Reference
• Interview

Qualifications

 Apprentices must achieve one internationally recognised vendor or professional qualification from a given list

Link to Professional Registration

 This apprenticeship is recognised for entry on to the Register of IT Technicians.  Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM and/or Associate membership of BCS

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